B3 Café

In Shanghainese, Bie San (瘪三) is cheeky slang for someone a little broke or unlucky — think “nobody” energy. But B3 Café embraces the joke, turning it into a lifestyle. Locals now say, “Drink Bie San coffee, enjoy Ang San life” — where Ang San (昂三) is a made-up pun meaning the total opposite: stylish, unbothered, and thriving.

This playful contrast, plus minimalist interiors and wallet-friendly prices made B3 a viral hit. Even if it’s standing room only, it’s always worth a stop.